Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
Light grey suede/leather Dunk High SE "First Use - Green Noise" sneakers from NIKE featuri..
Add to Cart
The Ambush x Nike Dunk High SP “Lethal Pink” is an eye-catching look for the popular high-top shoe b..
Add to Cart
The Women’s Nike Dunk High “Football Grey” is the women’s sizing of the all-time classic high-top sh..
Add to Cart
The Women's Nike Dunk High “Lemon Twist” is a women’s version of the classic basketball shoe in a su..
Add to Cart
The Women’s Nike Dunk High SP “Varsity Purple” is a women’s colorway inspired by Nike’s former Co.Jp..
Add to Cart
Green leather Dunk Low SE "Crazy Camo" sneakers from NIKE featuring signature Swoosh logo ..
Add to Cart
The Nike Dunk Low “Dusty Olive” is a June 2021 release of the retro basketball and lifestyle shoe by..
Add to Cart
Black/dark chocolate/pink leather Dunk Low sneakers "Free 99 - White" from NIKE featuring ..
Add to Cart
The Nike Dunk Low “Georgetown” is an semi-original colorway of the retro basketball shoe from Nike’s..
Add to Cart
The Nike Dunk Low “Michigan” is the low-top version of an original Dunk colorway worn by the Michiga..
Add to Cart
White/grey suede/leather x Off-White Dunk Low sneakers from NIKE featuring signature Swoosh logo det..
Add to Cart
The Off-White x Nike Dunk Low “Lot 05/50” is one of several colorways of the vintage low-top basketb..
Add to Cart
The Off-White x Nike Dunk Low “Lot 12/50” is one of fifty colorways of the retro basketball shoe cre..
Add to Cart
10s across the board. Virgil Abloh likened his “The Ten” project with Nike to the sculpture of ‘Davi..
Add to Cart
The Off-White x Nike Dunk Low “Lot 47” is one of various colorways of the retro basketball and shoe ..
Add to Cart
