Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
Color Skates x Nike SB Dunk High “Kebab & Destroy”Style Code: CZ2205-700Release Date: June 26, 2..
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Familia x Nike SB Dunk Low “First Avenue”Color: Black/Voltage Purple-WhiteStyle Code: DJ1159-001Rele..
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Just like Michael Jordan’s flight from the free throw line during the 1988 NBA All-Star Slam Dunk Co..
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The Instant Skateboards x Nike SB Dunk Low is a 2020 collaboration between the Japanese skate shop a..
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Kasina x Nike Dunk LowColor: Pearl White/University Gold-Melon TintRelease Date: Fall 2020..
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Kasina x Nike Dunk LowColor: Sail/White-Neptune Green-Industrial BlueStyle Code: CZ6501-101Release D..
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NBA x Nike Dunk Low EMB “Chicago”Color: Sail/Black-Black-Chile RedStyle Code: DD3363-100Release Date..
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NBA x Nike Dunk Low Retro “Brooklyn Nets”Color: Grey Fog/White-Blue Void-Blue VoidStyle Code: DD3363..
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The Bodega x Nike Dunk High “Legend” is a Winter 2020 collaboration between the Boston area sneaker ..
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The Nike Dunk High ‘Light Chocolate” is an appealing earth-toned colorway of the vintage basketball ..
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The Slam Jam x Nike Dunk High “Black/White” is an October 2020 collaboration between the Italian sne..
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The Nike Dunk High “Syracuse 2021” is the modern re-release of an original Dunk colorway from Nike’s..
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The Nike Dunk High GS “Black/White” is the youth sizing of the highly versatile colorway of the lege..
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The Nike Dunk High SE “All-Star 2021” is a limited edition colorway that was released in celebration..
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