Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
The Nike SB Dunk Low “Civilist” is a smoking hot collaboration between the Berlin-based boutique and..
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The Nike SB Dunk Low “Court Purple” is a skate shoe with a colorway inspired by an Air Jordan 1 of t..
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The FTC x Nike SB Dunk Low “Lagoon Pulse” is a Summer 2021 collaboration between the San Francisco s..
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The Grateful Dead x Nike SB Dunk Low “Green Bear” is one of three extremely sought after colorways f..
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The Grateful Dead x Nike SB Dunk Low “Orange Bear” is a limited edition colorway of the California b..
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The Grateful Dead x Nike SB Dunk Low “Yellow Bear” is a limited edition collaboration between the cl..
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The Nike SB Dunk Low “Infrared” is a Winter 2020 release that borrows its nickname and color scheme ..
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The Nike SB Dunk Low “J-Pack - Shadow” sees the return of the Air Jordan 1-inspired color blocking a..
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The Nike SB Dunk Low “Laser Orange” is a vibrant colorway of the beloved Dunk silhouette from Nike’s..
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The Nike SB Dunk Low Pro “Lunar Eclipse East” is a rare colorway of the iconic skate shoe inspired b..
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The Nike SB Dunk Low Pro “Lunar Eclipse West” is a March 2006 colorway of the low-top skate shoe in ..
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The Medicom Toy x Nike SB Dunk Low “BE@RBRICK” is a collaboration between the Japanese collectible m..
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The Nike SB Dunk Low “Night of Mischief” is a Halloween 2019 design perfect for any trick or treatin..
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The Supreme x Nike SB Dunk Low “Jewel Swoosh Silver” is one of three colorways released in the fall ..
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The Ben-G x Nike SB Dunk Low is a collaborative colorway by the Amsterdam skate shop on the classic ..
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