Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
Nike SB Dunk Low “Barcelona”Style Code: DJ0606-400Release Date: July 2021..
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Nike SB Dunk Low “Blue Lobster”Color: Nightshade/Dark SlateStyle Code: 313170-342Release Date: June ..
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Nike SB Dunk Low “Classic Green”Color: Classic Green/Black-White-Classic GreenStyle Code: BQ6817-302..
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Nike SB Dunk Low “Laser Blue”Style Code: BQ6817-101Release Date: September 2021..
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With Halloween just weeks away, a closer look at the exclusive Nike SB Dunk Low “Mummy” edition is p..
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Nike SB Dunk LowColor: White/Black-White-Gum Light Brown-Safety OrangeStyle Code: CD2563-100..
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Nike SB Dunk Low “Red Plum”Color: Red Plum/Black-Taxi-CitronStyle Code: BQ6817-501Release Date: Augu..
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Nike SB Dunk Low “Roller Derby”Varsity Red/Black-White-Wolf Grey313170-601Release Date: October 14, ..
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Nike SB Dunk Low “Unbleached Pack”Color: Lilac/Lilac-LilacStyle Code: DA9658-500Release Date: Septem..
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Things come full circle as Nike SB, the originator of the mosaic “What The” concept, brings back the..
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The Off-White x Nike Air Rubber Dunk “Green Strike” is a silhouette created by Virgil Abloh and Nike..
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Blue/white/silver-tone leather Air Dunk University Blue sneakers from Nike X Off-White featuring pan..
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The Off-White x Nike Air Rubber Dunk “University Gold” is one of three colorways of the evolutionary..
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The Off-White x Nike Dunk Low “Pine Green” is fashion designer Virgil Abloh’s take on the classic sn..
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The Off-White x Nike Dunk Low “University Gold” is one of three exclusive colorways of Virgil Abloh’..
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