Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
The Stingwater x Nike SB Dunk Low “Magic Mushroom” is a May 2021 collaboration between Daniel Kim’s ..
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The StrangeLove Skateboards x Nike SB Dunk Low was designed in collaboration with the underground sk..
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The Nike SB Dunk Low Pro “Street Hawker” is a January 2021 release by Nike’s skateboarding line desi..
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The Supreme x Nike Dunk SB Low “Jewel Swoosh Gold” is one of three unique colorways released in the ..
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The Supreme x Nike SB Dunk Low “Jewel Swoosh Red” is one of three colorways released in the fall 201..
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The Supreme x Nike SB Dunk Low “Stars - Barkroot Brown” is a collaboration between the New York City..
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The Supreme x Nike SB Dunk Low “Stars - Black” is a March 2021 collaboration between the New York Ci..
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The Supreme x Nike SB Dunk Low “Stars - Hyper Blue” is one of four March 2021 colorways inspired by ..
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The Supreme x Nike SB Dunk Low “Stars - Mean Green” is a March 2021 collaboration between the “World..
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The Nike SB Dunk Low “Rayguns - Black” is a redesigned colorway that brings back the classic SB Dunk..
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The Nike SB Dunk Low “Rayguns - Home” is a December 2019 release that brings back the classic mid-20..
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The Travis Scott x Nike SB Dunk Low is the rap superstar’s first collaboration with Nike’s skate imp..
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Jeff Staple, streetwear legend and Staple Design founder, tugs on the heartstrings of nostalgic snea..
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The Nike SB Dunk Low “Truck It” pays homage to everyone’s favorite pastime: road trips. One of the m..
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The Nike SB Dunk Low “What the P-Rod” is a special makeup of the classic skate shoe celebrating pro ..
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