Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
The Parra x Nike SB Dunk Low is a collaboration from the famous Dutch artist and Nike SB on the icon..
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A collaboration with Grand Rapids, Michigan skate shop and sneaker boutique Premier, this Dunk Low f..
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The 2012 follow-up to the highly sought after duo of Dunk Lows by Supreme in 2002. These leave off r..
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The Nike SB Dunk Low “Blue Fury” salutes the charming Nickelodeon cartoon character “Blue” from the ..
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The Nike SB Dunk Low “Chicago” is dedicated to the styling and color block used on the original Air ..
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The Nike SB Dunk Low Pro “Corduroy” is a unique construction of the iconic skate shoe featuring cord..
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If you have to do the dunk, you may as well go for Nike. These dark russet and cedar summit white le..
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The Nike SB Dunk Low Pro “Elephant” imagines what an official collaboration between atmos and Nike S..
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The Nike SB Dunk Low “Gulf” is a March 2021 colorway of the low-top skate shoe that is inspired by t..
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The Nike SB Dunk Low “Hennessy” is a Spring 2020 release that resembles the color scheme of the Henn..
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The Nike SB Dunk Low Pro ISO “VX1000” is a creative look for the skate shoe that calls to mind a pie..
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The Concepts x Nike SB Dunk Low “Green Lobster” was an extremely limited edition version of the 2018..
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The Concepts x Nike SB Dunk Low “Purple Lobster” is available here in its special box available excl..
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The Concepts x Nike SB Dunk Low “Purple Lobster” is the 2018 edition of the ongoing “Lobster” Dunk t..
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